Organic marketing is the only sustainable way to grow your business. It is cheaper in the long run and delivers high ROI when done right. As an established social media agency in London, here is what we have learned about growing your social media presence organically.
Create more visual content
Visual content is one of the best ways to get noticed on social media. It’s also an excellent way to engage with your audience as it allows them to see exactly what you are offering or promoting without any effort to understand.
As a brand, you can use images, videos, and GIFs (and maybe even some animated content if necessary) to promote your business and its offerings. These visual elements can be used in many ways: as part of an Instagram story; as a Pinterest post; as a Reddit post; or as part of user-generated content for platforms like Twitter.
You can also create infographics to showcase different aspects of your business, so customers can see exactly what makes you unique.
Remember that visual content is one of the top ways people discover new brands online, especially on social media. So, if you have a visual content-based social media account like TikTok, take some time each week to create original visuals that feature your products or services — it is an easy way to create engagement with existing customers and build trust with potential new ones!
Develop guides and how-tos to educate your target audience
If you want to grow your social media presence organically, one of the best things you can do is create informative posts for your audience. These posts could include tips, tricks, and other useful information that will help people get more out of their social media experience.
By creating guides and how-tos on a regular basis, you will be able to capture the attention of people who are looking for answers before they make a purchase. For instance, you could create a series of videos on specific topics that people can watch and learn from. Or create a video series that helps people with their own buying journey.
In addition, you will also be keeping them engaged in conversations about topics they care about — which means more followers and a bigger community for you! The key to this is to give them something they can utilize and enjoy. So, if it is something they don’t want to engage with, they won’t be part of your community.
Research trending hashtags
Hashtags are a great way to find popular content on social media. They are an easy way for people to search for specific topics.
Searching for a specific hashtag shows users all the posts that have been made using that hashtag – even if they do not belong to the same business or industry. This also gives them an idea of what’s trending at the moment and tells you what’s relevant to your brand.
Since hashtags help you categorize topics on social media and build your following organically, the best way to use them is by creating content around trending hashtags in order to get noticed.
For example, if you are a restaurant, you might be able to get more exposure by using the hashtag #foodporn or #foodie or even just #tastyfood with your food photos. And if you are on Instagram, you could use hashtags like #instafood in your captions so that anybody who is looking for food-related content can see your work.
Analyze your existing content to see what works and what doesn’t
One of the most crucial ways for improving your social media presence organically is to analyze your existing content. What has been working? What hasn’t?
If your posts aren’t getting a lot of engagement and are unpopular with your audience, you could try and shake things up. It is important to look at the big picture, not just at a single post or tweet. The more content you analyze, the better guide you will have for creating new content.
Asking questions like “Is my content engaging?” “Do I have any followers who actually engage with my posts?” “Are my posts informative and helpful?” is a great way to start.
As part of your research process, you should also look at what other brands in your industry are doing well and what they are doing poorly. This will help you identify which strategies are working best for other brands as well as those that aren’t effective at all.
While analyzing, make sure you answer questions like “What makes one piece of content better than another?” “What’s the emotion it is aiming to draw out of people?” “Is it informative?” “What is it about the piece that makes it stand out from the rest?”
Once you have analyzed how certain pieces of content work for other companies, you can figure out ways to fill the gap between their content and what the audience wants to produce valuable content pieces for your brand.
Get noticed by networking with influencers
Influencers with massive followings on their respective platforms can have a huge impact on your brand awareness. They can help create an authentic connection between you and your target audience. They can also provide valuable feedback regarding your content, which is essential if you want things to develop organically over time.
No matter the size of your business, if you are looking for ways to grow your own following organically, then working with influencers is a no-brainer. Depending on your selection of influencers, influencer marketing can be a little expensive. But when the right influencer shares your brand with their followers, it can be the best money ever spent.
Don’t expect overnight success, especially if you are just getting started with content marketing. Organic marketing is all about consistency and sustainability. Your audience will grow organically and over time if you continue being consistent without expecting to see results right away. And when you need professional guidance and expert organic marketing strategies, you can get in touch with our team.
