Competition with TikTok is Facebook’s main objective. That has been made abundantly obvious by both Mark Zuckerberg and the company’s executives. As a result, the dominant social network has recently revealed how it will entirely redesign the app to compete with TikTok.
The information was found in a Facebook memo that a company executive shared and that The Verge then released. The document claims that Facebook is working on a significant makeover of its news feed that will give priority to content recommended by pages, creators, or other individuals you don’t follow.
According to the letter, which was posted by Tom Alison, the head of the Facebook app, the business wants to become a “Discovery Engine” that focuses on suggestions similar to TikTok’s “For You” tab. Users will see fewer posts from friends and relatives and more recommendations from “unconnected content” like Reels. Like Instagram’s Explore bar, this tab will only show your activities.
To encourage consumers to share information from this Discover Engine, the strategy also calls for reintegrating Messenger’s inbox with the Facebook app.
Although it is unknown how long it will take Facebook to execute these changes, it appears to be a significant upgrade that could take some time. In either case, as soon as Facebook issues a statement, we’ll update this space.