Profile of New Zealand-based Letterboxd, a social network for reviewing movies, which has grown to 3M member accounts during the pandemic (Calum Marsh/New York Times)

Profile of New Zealand-based Letterboxd, a social network for reviewing movies, which has grown to 3M member accounts during the pandemic (Calum Marsh/New York Times)

Calum Marsh / New York Times:Profile of New Zealand-based Letterboxd, a social network for reviewing movies, which has grown to 3M member accounts during the pandemicThe social media network has finally left the cinephile niche and entered the mainstream.Early last decade, Matthew Buchanan and Karl von Randow
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