Manage and track social media interaction can be a difficult endeavour, but persuading an audience to participate is a far more difficult issue. Instagram distinguishes itself from other social media platforms by not only assisting in the growth of an audience, but also by showing it something unique.
Business Insider reported earlier this year that 60 percent of all Instagram users discover things on the platform, so why shouldn’t your event or business benefit from this? There are numerous tips and tactics that can help you manage your Instagram account more efficiently, but here are five actions you can do to obtain more followers.
1. Create an aesthetically pleasing environment
The key to success is in the creation of new content. It is critical that the material is distinct, but not disconcerting. No one wants to watch the same landscape photo of a sunset over and over again, yet no one wants to see content that is utterly unrelated to the original content. To put it another way, don’t be scared to mix up your subject matter. Personalize it to depict what goes on behind the scenes at an event, or even the day-to-day life of an event planner.
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Brand consistency should be evident in both your Instagram posts and your Instagram Stories. Don’t be frightened to try something new. There has been an 80 percent growth in the number of videos posted on Instagram, according to the “22+ Instagram Statistics That Marketers Can’t Ignore This Year” report published by Hootsuite. Keep in mind the type of content that you’re publishing while curating your Instagram style, even down to the colour scheme that you use on the platform itself.
2. Become Familiar with the Expression “Link in Bio”
Instagram is distinguished by a number of features and abilities that are not available anywhere else. One restriction is that you are unable to include a link in the description of your photo. Instead of writing “link in bio,” adopt the phrase “link in bio.” You’ll be able to drive more visitors to your website from there than you would from any other platform. Potential followers who come across your profile can then be routed to the most recent event or update on your page.
Not only will you be able to obtain more Instagram followers as a result of this, but it will also assist you in gaining new followers across numerous platforms. It can be beneficial to people who may have come into your profile to provide them with general guidance. When you post a photo for your next event, be sure to include the URL to that event in your bio and to notify your followers that you have done so.
3. Involve existing followers as well as members of the local community.
When you’re aiming to get more followers, don’t forget about the ones you already have. New followers can be recruited by organic means, but they are more likely to be won when there are mutual followers as well. Hashtags are one of the most effective ways to engage with your fans. They can assist in branding an event, but perhaps more crucially, they can attract participants. Geolocation tags are used in conjunction with hashtags. By including your location in a post, you are bringing attention to the nearby community.
Various aspects of the local community are vital, but they are particularly important for your potential followers and attendees. Both groups are interested in the location where your event will be hosted and would like to know about pre- and post-event activities available to them. By highlighting the local community in your postings, you can assist to establish a positive reputation, which can result in increased traffic and follower numbers.
4. Engage in a Dialogue with Others
Make your name and event known to as many people as possible. It’s time to start a dialogue with your followers now that you’ve established an aesthetic, made use of Instagram’s unique capabilities, and targeted your existing followers and the local community. Despite the fact that Instagram is well-known for its ability to induce FOMO, it is fundamentally a social networking platform at its core. Make use of Instagram to engage in public discussions with others about the industry and future conferences. By including intriguing descriptions with your photos, you can generate interest and attract new followers. Don’t just describe your event; also include information about what it required to put it on and who attended.
5. Continue to be physically active.
The importance of consistency cannot be overstated. Being idle for extended periods of time has a significant negative impact on the interest of both potential and existing followers. Many influencers experience stress and anxiety as a result of posting and updating on a continuous basis, however being consistent does not correlate to producing large volumes of information.
If being active becomes too time-consuming, there are a variety of options for scheduling posts. Regardless, remaining active may be the final step, but it is unquestionably the most essential. The fact that the link in your bio is no longer active or that there is no new stuff to connect with discourages potential followers from following you. To be active is to be present, and your followers will be able to tell if you are making an effort or not.
Instagram and other social media platforms are not going away anytime soon. It might be difficult to determine where to begin on social media, but these five steps will help you achieve just that. Event professionals have a demanding schedule, yet a little more work on social media might result in additional opportunities for them to gain new clients.